I'm Fernanda Isabel, an advertising professional shaping campaigns from the first idea to the final placement — creative direction, media planning and paid social that give a brand presence and meaning.
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Great advertising is a craft and a system at once — a strong idea, directed with taste, then placed where it earns attention.
Big-idea campaigns built around a clear insight — concepts that hold together across every channel and stay true to the brand.
Art direction and tone across film, image and copy — the taste and consistency that make work feel intentional, not assembled.
Channel strategy and budget allocation that put the work in front of the right audience at the moments that matter most.
Social campaigns with creative made for the feed — tested, refined and optimised so reach turns into genuine engagement.
About
Fernanda Isabel Mendes Faria Silva works with brands that want their advertising to feel considered. The work begins with a sharp idea and a point of view, then runs through direction, planning and placement with the same care from start to finish.
The result is advertising that looks refined and performs — campaigns that earn attention honestly and leave an impression long after the media spend is over.
Contact
A new launch, a rebrand, or a campaign that needs a stronger idea — I'd love to hear what you're working on.
Send a short note about your brand and your ambition, and you'll get a thoughtful, honest view of how we could bring it to life.
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